Dr BARKATHUNISSA A
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Factors Influencing Purchase Decision and Brand Switching in the Passenger Car Segment in Bengaluru | International journal of advanced science and technology / 29 / 05 / 2540 - 252554 | 2005-4238 | 26-Apr-2020 |
| 2 | A Study on the Factors Affecting usage of Voice Assistants and the Interface Transition from Touch to Voice | International journal of advanced science and technology / 29 / 5 / 3084 - 3102 | 2005-4238 | 26-Apr-2020 |
| 3 | Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices | Indian Journal Of Marketing / / / - | 0973-8703 | 21-Jun-2021 |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | National level business conference | CONFERENCES | Exploring the impact of celebrity endorsement and product attributes on consumer purchase intention in sportswear and fitness clothing. | PRESENTER) | Bangalore | 07/03/2025 |
| 2 | National level business conference | CONFERENCES | Analyzing factors influencing purchase intention in the preloved fashion industry. | PRESENTER) | 07/03/2025 | |
| 3 | National level business conference | CONFERENCES | Evaluating the effectiveness of organic labels in shaping purchase intention and consumer preferences in the skin care industry. | PRESENTER) | 07/03/2025 | |
| 4 | National level research conference | CONFERENCES | Consumer trust and preferences in Green cosmetics and certification | PRESENTER) | Dayananda sagar college of arts, science and commerceBangalore | 14/03/2025 |
| 5 | National level research conference | CONFERENCES | A study on the brand sentiments on fashion fashion on gen z customers | PRESENTER) | Dayananda sagar college of arts, science and commerce | 14/03/2025 |
| 6 | International Conference on Business Innovation and Transformation | CONFERENCES | The Synthetic Authenticity Paradox: Navigating the power shift to AI- Generated influences in the age of Digital Trust | COLLABORATION_WITH_UG_PG_STUDENTS) | CHRIST (Deemed to be University)Bangalore | 19/02/2026 |
| 7 | udbhavana 2026 | SEMINARS | Visual Merchandising of Snack Products in Quick commerce: Influence on Generation Z purchase intention | PRESENTER) | CMS Business SchoolBangalore | 12/03/2026 |
| 8 | International Conference on Global Business Review | CONFERENCES | Streamlining SMB onboarding through strategic process design at Fine Labs | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 23/07/2025 |
| 9 | International conference on Global Business Review | CONFERENCES | ACCELERATING GROWTH THROUGH SALES FORCE OPTIMIZATION AND STRATEGIC MARKETING AT PRICOL LOGISTICS | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 23/07/2025 |
| 10 | National Level case study competition | CONFERENCES | Reimagining SMB Onboarding as a strategic marketing Lever at Fine LABS | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 12/12/2025 |
| 11 | International conference on Business innovation and Transformation | CONFERENCES | International conference on Business innovation and Transformation | CHAIR) | CHRIST (Deemed to be University)Bangalore | 18/02/2026 |
| 12 | International conference on Business transformation and innovation | CONFERENCES | International conference on Business transformation and innovation | CHAIR) | CHRIST (Deemed to be University) | 23/07/2025 |
| 13 | National Conference from insight to impact: Moulding society through management research | CONFERENCES | Effect of sponsored content on perceived authenticity and its influence on Consumer purchase intentions | PRESENTER) | Bharatha Matha institute of managementBangalore | 12/03/2026 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Best Paper Award -Conference | Exploring the plausibility of the pre-purchase decision process in user acceptance of Smart Wearable Technology devices. | Symbiosis Institute of Management | 16 February 2021 |
| 2 | Best Paper Award - Marketing Track | Symbiosis Institute of Management | 17 February 2021 | |
| 3 | Best Case Award | Christ University | 12 November 2021 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | AJAY JOSE,,ANIL JOSEPH PINTO,ANU BINNY,APARNA R HAWALDAR,BARKATHUNISSA A,BINDHIA JOJI,DEEPTI SINHA,DELMA THALIYAN,ELIZABETH CHACKO,GANESH L,GEORGY P KURIEN,HELEN JOSEPHINE V L ,JAIN MATHEW,JEEVANANDA S,LIDWEENA MARY,MAREENA MATHEW,REKHA HITHA ARANHA,SATHIYA SEELAN B,SHRIKUMAR M,SONIA MATHEW,SRIDEVI NAIR | Pastoral Leadership and Management Program for National Biblical Catechetical & Liturgical Centre. | MOU_BASED |
| 2 | JEEVANANDA S,,AJAY JOSE,ANIL JOSEPH PINTO,ANU BINNY,APARNA R HAWALDAR,BARKATHUNISSA A,BINDHIA JOJI,DEEPTI SINHA,DELMA THALIYAN,ELIZABETH CHACKO,GANESH L,GEORGY P KURIEN,HELEN JOSEPHINE V L ,JAIN MATHEW,LIDWEENA MARY,MAREENA MATHEW,REKHA HITHA ARANHA,SATHIYA SEELAN B,SHRIKUMAR M,SONIA MATHEW,SRIDEVI NAIR | Pastorol Leadership and Management Program | MOU_BASED |
| 3 | APARNA R HAWALDAR,,AJAY JOSE,BARKATHUNISSA A,DELMA THALIYAN,GANESH L,JAIN MATHEW,MAREENA MATHEW,SATHIYA SEELAN B,SHRIKUMAR M,SONIA MATHEW,SRIDEVI NAIR | Pastoral Leadership and Management Program | MOU_BASED |